With increasing logistics automation, trans-Pacific contract limitations, strong European demand for China exports, rising U.S. vaccination efforts, the impact of an improving economy, and millions in sales delays, JOC’s recent virtual TPM 21 experience managed to shed a lot of light on the container shipping industry. Not only can we expect to see rapid advancements in automation in the next 2-5 years, but we can also look forward to stricter two-way commitment contract negotiations, especially in the trans-Pacific.
At this rate, the popular trade lane’s elevated freight costs, ocean freight bottlenecks, and an overwhelming number of shipping accidents are too much for U.S. retailers to handle in the long run given how much they’ve already lost in sales. Even with optimism for the economy to improve later this year, we are expecting any demand produced by an economic recovery to worsen the situation or keep it from returning to normal. This concern is noted in the TPM21 session Improving economy to keep trans-Pac demand robust that we’ve linked to in our update.
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