The Covid-19 pandemic accelerated the need for integrated cloud-based supply chain solutions. As a result, we are now seeing tech giants like Google jump on board to offer enhanced technologies to help ease the sting of the endless supply chain disruptions that are wreaking havoc on the industry. Undoubtedly, global supply chains are overstressed due to an array of challenges, including production shortages, rising freight costs, and labor contract negotiations.

If golfers try to adjust their form, they wouldn’t expect to fix it by buying the newest and most expensive golf clubs. Instead, they would first have to consider their stance, movement, and challenges. The same principle can be applied to complex supply chains that, despite advancements, still require human guidance. 

Simply investing in AI and technology isn’t enough to solve the underlying issues throughout the supply chain. Instead of relying on technology to solve every problem, businesses need to look to their people, processes, and technologies to lead fundamental supply chain transformation.

With enhanced technology, there’s a need for context in whatever area of operations companies are aiming to address. This involves understanding how people in the supply chain work and knowing exactly what it is you’re trying to transform. 

The growth of cloud-based technology brings a far more expansive and much-needed connected view of the supply chain. 

Kesco Logistics understands that logistics and shipping are not one-size-fits-all operations anymore, which has changed the role of a modern freight forwarder. Our specialty is working with companies in specific markets, learning how an industry works, and working with technologies to enable us to get the job done better, more cost-effectively, and with a much-needed human touch.

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